Are you a journalist? Building a trusted brand

Today there is a lot of mistrust of journalists. This is due to the wider availability of information on social media. This course argues that to win the trust of your audience, you have to be transparent and consistent and this can be articulated by looking at your personal and your organisation’s mission. The course will also look at a tool for safeguarding your reputation.

This course is delivered by Jamal Osman

Jamal is an award-wining London-based journalist and filmmaker specialising in Africa. He has produced/reported for Channel 4, the Guardian and Aljazeera English.

Jamal has won several awards including the Royal Television Society (RTS) Independent Award 2012, the Amnesty International Gaby Rado Memorial Award 2010, the news story of the year prize at the Foreign Press Association (FPA) Awards 2009; the prize for Kingston University News Reporter of the Year 2009; was nominated for the FPA Sports Award 2011, the RTS Independent Award 2010; Amnesty International Media Awards 2009; Rory Peck Impact Award 2009.

He recently set up a successful digital independent media organisaition in Somalia called Dal Soor.