• Course Code:  JN02

  • Term:  Self Paced

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    Jamal Osman
Jn02   banner

Are you a journalist?: Building a trusted brand

Self Paced

  • Circles
    Thomson Foundation


Please contact journalismnow@thomsonfoundation.org if you are having difficulties enrolling into this course


This course carries 4 hours of Continuing Professional Development (CPD) credits.


In support of the Journalism Now Team Challenge, for a limited time, there is no charge for the course certificate.  



In an age of fake news, when journalists are mistrusted by many, we have to be transparent. I'll show you how you can achieve this, by having a personal mission and a mission for your organisation.  I'll show you the importance of honesty and sticking to your principles. Your reputation is important, and my advice will help your sources to trust you and help your audience to believe that you are reporting the truth.



·      learn how to win the trust of your sources and of your audience.

·      learn how to be true to your mission statement.

·      learn how to use a well-respected tool to assess and safeguard your organisation's reputation.

·      learn how to test your integrity with several interactive exercises.


I'm Jamal Osman, your course instructor.  I'm a London-based journalist and film maker specialising in Africa.  I have set up a media organisation in Somalia called Dal Soor, which is the only media organisation which focuses on its audience's interests in Somalia.  We are transparent about our published mission; we stick by our principles and refuse any payment for coverage.



This course is divided into four sections:

·      Section 1 provides an overview of the course 

·      Section 2 asks you to examine and define what you consider as journalism

·      Section 3 runs you through the use of mission statements to achieve transparency and to gain the trust of the audience

·      Section 4 introduces you to a reputation management tool developed by international academics Charles Fombrun and Cees Van Riel.



You can complete this course within 3 hours.  

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Are you a journalist?: Building a trusted brand


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