Business planning for small media companies

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This course focuses on developing a business plan for small and medium sized media organizations. Upon its successful completion participants will understand the principles of writing a realistic business plan. They will receive guidance how to complete all its standard sections and how to avoid mistakes common in media.

The course introduces the participants to several basic analytical tools and financial projections and provides them with useful examples and templates. The course is aimed at company owners and founders and senior editorial and publishing managers.

The course is self-paced and is broken down into the following Modules:

Course Introduction

• Welcome to the Course
• Meet the Instructor
• Survey: Who are you?

Module 1  Business Plan Basics

• 1.1 - Introduction 
• 1.2 - What is a business plan? 
• 1.3 - Research
• 1.4 - SWOT Analysis
• 1.5 - PEST Analysis
• 1.6 - Competitive Analysis
• 1.7 - Quiz

Module 2 Writing a Business Plan

• 2.1 - Introduction
• 2.2 - Executive Summary
• 2.3 - Company Description 
• 2.4 - Products and Services
• 2.5 - Market Analysis
• 2.6 - Pricing
• 2.7 - Marketing and Sales Strategy
• 2.8 - Management and Organisation
• 2.9 - Financial Plan
• 2.10 - Funding Request
• 2.11 - Appendix
• 2.12 - Quiz

Module 3  Pitfalls, Hints, Resources

• 3.1 - Introduction 
• 3.2 - 8 Pitfalls to avoid 
• 3.3 - Online help and further reading
• 3.4 - Quiz

Course Wrap Up 

• Final Quiz
• Closing notes
• Feedback

Course Duration: 6-8 hours approx.