Course Code: OMH07e
Term: Self paced
Open for Enrollment
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This course includes practical advice and guidance for digital media managers on how to develop methodology to analyse web-site and social media metrics to grow on-site and off-site audiences.
Course Duration: 6 hours approx.
About this course
Meet the instructor
Who are you?
1.0 - Defining engagement
1.2 What is audience engagement?
1.3 How can we measure engagement?
1.4 Case study: choosing the metric
1.5 How to introduce data culture to your team
1.6 Case study: empowered by data
1.7 Quiz - Knowledge check
2.0 - Deep Dives
2.2 Asking good question
2.3 Identifying growth opportunities
2.4 Case study: subscription campaign
2.5 Diving deeper
2.6 - Case study: finding new audiences
2.7 Quiz - Knowledge check
3.0 - Growth hacking experiments
3.2 In search of meaningful metrics
3.3 Run your website as a lab
3.4 Case study: experiments non-stop
3.5 A/B testing
3.6 Case study: agile approach to new consumption habits
3.7 Quiz - Knowledge check
4.0 - Wrap-up
4.1 Case study: in search of the sweet spot
4.2 Further reading & audience optimisation tools
4.3 Closing notes
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Digital Media: Audience Engagement