Journalism Business and Editorial Judgement

CHRIS BIRKETT: COURSE INSTRUCTOR

Chris is a media consultant with the Thomson Foundation. He was previously Executive Consultant to the Telegraph Media Group, a senior executive at BBC News and Executive Editor of Sky News responsible for television, radio and digital content.


ABOUT THE COURSE:

This course is designed to provide you with a broad understanding of how audiences are built through a combination of editorial judgment and business thinking. You will have the ability to identify the components of audiences and adjust editorial strategy accordingly. We will explore and find answers to questions such as:

• What makes a newspaper, news website or a television news channel successful?
• What makes people use, view, tune in and read?
• What makes them want to come back, time and again?

The course is divided into five sections:

• Section 1 provides an overview of the course, introduces the course trainer and explains the concept of mobile journalism (mojo).
• Section 2 introduces and describes the two types of news consumers—core audience and discretionary audience.
• Section 3 describes different ways of attracting the core audience.
• Section 4 explains what brings in the discretionary consumers.  
• Section 5 is the course summary.
  
  

At the end of the course, you will be presented with a practical exercise based on the concepts discussed in the course. 

You can complete this course within 4 hours over multiple sessions at your own pace.