$ 200.00   USD
  • Course Code:  JN05

  • Term:  Self Paced - Available until April 2018

  • Open for Enrollment

  • Self-paced

  • Course Author(s)
    Sue Llewellyn
Original Price:   $ 200.00   USD
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Social Media strategy

Self Paced - Available until April 2018

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    Sue Llewellyn
  • Circles
    Thomson Instructors




Why is there a charge for this course?

This course includes individual feedback by the instructor. Your submitted assignment will be graded by them.

What if I can't afford the course fees?

Grants and discounts are available based on your status and location. Apply here.

You are also entitled to free access to one of the paid for courses when you successfully complete two of the three free courses: JN01, JN02, and JN07 which are all free to access on our course menu page.  Once you have completed the two courses, apply for your course of choice here

By enrolling in this course, you are agreeing to our terms and conditions, available here.



Hello. I’m Sue Llewellyn, your course instructor.  I worked for 15 years as a journalist in the BBC TV newsroom and now train journalists in Social Media. 


About the course

The aim of this course is to help you clearly identify and understand the reasons for using Social Media and to help you and your organisation do your job better.

The course is divided into two sections:

  • Section 1 provides an overview of the course and introduces the course trainer and media experts.
  • Section 2 details the five steps of formulating a Social Media strategy.

You will be asked to work on a strategy document throughout the course.

Learning Objectives

By the end of this course you will be able to define a basic social media strategy for yourself or your organisation by:

  • Identifying your objectives
  • Understanding your audience, and where to reach them
  • Developing and defining your tone of voice
  • Defining your content strategy
  • Planning your resources
  • Measuring your performance

You can complete this course within 5 hours over multiple sessions.

Participating experts:

Mark Frankel - Social Media Editor for BBC News

Samantha Barry - Head of Social and Emerging Media at CNN

Esra Dogmramaci - Senior Digital Editor, Deutche Welle 


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Social Media strategy

200.0 USD

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