Course Code: JN09
Term: Self Paced
Open for Enrollment
Please contact firstname.lastname@example.org if you are having difficulties enrolling into this course
This course carries 10 hours of Continuing Professional Development (CPD) credits.
This course will help you learn about two of your audiences: your core audience (the loyal viewers/readers/listeners who love your output and consume it regularly) and your discretionary audience (the people who only tune in when there's a big story). We'll see how those part-timers can become part of your core audience.
"It's easy to apply the principles. I started applying them right away and used the ideas in a presentation in the office" John from Kenya.
WHAT YOU WILL LEARN
During this course, you will:
MEET YOUR INSTRUCTORS
Chris Birkett is your course instructor. Chris is a media consultant with the Thomson Foundation and has previously worked in senior editorial positions at BBC News, Sky News and the Telegraph Media Group.
Helping Chris are:
The aim is to help you understand how audiences are built and kept, through a combination of editorial judgment and business thinking.
You can complete this course within 10 hours across multiple sessions.
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The business of journalism - Creating a brand and building an audience