Course Code: JN09B
Term: Self paced
Open for Enrollment
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This course carries 6 hours of Continuing Professional Development (CPD) credits.
This course will help you learn about two of your audiences: your core audience (the loyal viewers/readers/listeners who love your output and consume it regularly) and your discretionary audience (the people who only tune in when there's a big story). We'll see how those part-timers can become part of your core audience.
"It's easy to apply the principles. I started applying them right away and used the ideas in a presentation in the office" John from Kenya.
WHAT YOU WILL LEARN
During this course, you will:
MEET YOUR INSTRUCTORS
Chris Birkett is your course instructor. Chris is a media consultant with the Thomson Foundation and has previously worked in senior editorial positions at BBC News, Sky News and the Telegraph Media Group.
Helping Chris are:
The aim is to help you understand how audiences are built and kept, through a combination of editorial judgment and business thinking.
You can complete this course within 6 hours across multiple sessions.
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The business of journalism: Creating a brand and building an audience